Plumbing and HVAC businesses lose thousands in revenue from missed calls and poor websites. We fix both with AI-integrated systems that capture 100% of your leads and convert visitors into customers – even when you're busy on a job
“WOW — I had no idea a full website could be built this fast. And that’s before Peter even
showed me the AI, follow-up tools, and all the extras. Seriously blown away.”
– Mike M., Toronto
Dear Fellow Business Owner,
I'm going to be brutally honest with you. And you may not like what I am going to say.
But if you can handle the truth – and you're ready to do something about it – this letter could be worth tens of thousands of dollars to your business over the next 12 months.
Let me share something that's been keeping me up at night...
I've been watching an entire industry get left behind by the digital evolution.
While others, in a wide variety of industries, understand or are transitioning to using 2025's world of online marketing, automation, and systems...including AI.
Yet...
...There are so many Plumbers and HVAC contractors are still marketing like it's 1995.
While you're crawling under houses and fixing broken furnaces, your competitors are going to start eating your lunch...
...And It's Not Your Fault
You got into this industry and DID NOT WANT TO BECOME a tech expert or marketing guru.
But here's the brutal truth nobody talks about...most websites just sit there. Like a billboard in your garage that nobody ever sees.
How much is that REALLY costing you?
If just ONE customer per month can't find you online and calls your competitor instead, that's $500 -$5,000 walking out the door.
Every. Single. Month.
Your website that you paid so much for or if you made a do-it-yourself site and worked so hard on?
It's invisible to Google.
It doesn't answer the phone when you're under a house. And it's not turning visitors into paying customers.
You're missing 60-70% of your incoming calls because you're busy doing the work
Your website looks like it was built in 2005 (assuming you have one)
Your Google My Business is neglected – zero optimization, few reviews
You have no system for getting 5-star reviews from happy customers
You have ZERO referral system despite referrals being your best customers
When the phone stops ringing, you panic because you have no marketing system
Every day, potential customers are calling your business... and getting voicemail.
They're visiting your outdated website (if you even have one)... and clicking away to another.
They're searching for plumbers and HVAC contractors on Google... and finding your competition instead of you.
Modern customers find contractors online...on their phone's. Period.
And right now? You're essentially invisible.
The truth is, nearly 50% of all plumbing and HVAC companies fail within 5 years.
But it’s not because of the work — it’s because they don’t have a system.
A system beginning with being able to get leads, close jobs fast, and run the business without burning out.
... Good, honest folks – who do excellent work, often are the BEST AT WHAT THEY DO are struggling to pay their bills while inferior competitors with better marketing systems grab all the customers.
This doesn't take into account the BIG PLAYERS in the industry with massive marketing budgets!
Here's what I mean...
What if you could have a "Digital You" working 24/7 to:
Answer every phone call (even when you're busy)
Capture every lead from your website
Get 5-star reviews automatically
Generate referrals from every happy customer
Because here's the thing...
Your customers have emergencies at 2 AM. They search for contractors while you're on other jobs. They want immediate answers when their furnace breaks.
You can't be everywhere at once. But Your "Digital You" Can Be.
That's exactly what I've created.
It's kinda like hiring a new Employee...WITHOUT THE COST!
A complete, automated lead-generation and customer-capture system that works 24/7/365 – even when you're asleep, on vacation, or elbow-deep in a repair job.
This is being offered to forward-thinking business owners who want to nail their online game . You'll get the complete system, plus you'll help me refine it as we go.
Think of it like being a founding member of an exclusive club.
Except this club is going to make you a lot of money.
Here's what being in the Founders Group means and You Get:
Component 1: The "Authority Website" - A 30-40 page website LIVE in 24- 48 Hours that makes you look like the biggest contractor in your area. Every page optimized to rank on Google for the exact searches your ideal customers are making.
30-40 page professional website branded specifically for YOUR business
Every page optimized for Google the way the it likes it for your market
Connected to your Google My Business for maximum local visibility
Connect to Facebook for more local visablity
Component 2: The "Never Miss a Call" System
AI chatbot that captures leads when you're busy
Voice system that ensures NO CALL gets missed
AI technology that answers every call when you're busy.
Books appointments, captures contact info, handles basic questions.
Your marketing will be unrecognizable. Leads will start flowing from multiple sources. You'll have systems running your marketing instead of hoping and praying.
Component 3: The "Review Magnet" - Automated system that turns every happy customer into a 5-star Google review
Component 4: The "Referral Machine" - Simple system that automatically generates referrals from every satisfied customer.
Google reviews skyrocketing through automated systems
Website ranking higher and generating organic leads
Never missing another call to your business
Referral system turning every customer into a lead generator
I can only a few business owners in each group. In fact at each stage, its going to be 5 only each time
Why so few?
Because I know this works and is powerful in want documented wins. I want case studies. I want testimonials. And I want to work closely with each contractor to ensure massive success.
This means you get:
Personal attention
Immediate implementation (not months of waiting)
Founders pricing (a fraction of what this will cost later)
Proof of concept for your specific market
What I get:
Real-world testing in different markets
Feedback to make the system even better
Testimonials from happy clients
Proof of concept for future contractors
Let me ask you something:
What's ONE good customer worth to you over their lifetime?
$2,000? $5,000? $10,000?
Now multiply that by the number of customers you're losing every month to competitors with better systems.
The Complete MegaSystem for Plumbing & HVAC Contractors:
30-40 page professional website (value: $8,000)
Complete SEO optimization (value: $3,000)
AI chatbot and voice systems (value: $2,000)
Google My Business optimization (value: $1,500)
Review generation system (value: $1,000)
Referral system setup (value: $1,000)
Personal implementation support (value: $2,500)
Total Value: $19,000
Pricing Starts at $197 a Month....
Try it for 90 days. If it doesn’t bring in at least 10 new legit leads, I’ll refund you or will suspend the monthly payment until we get it growing — simple as that.
Up to you! Just results.
In fact closing 50% of these into sales can pay for this entire program for the year!
How 1-5 Person Teams Are Using AI To Steal
Back Jobs From Big Companies
(Without Tech Headaches)
Because right now, while you’re kneeling in crawl spaces or fixing crap at 2 AM, your competitors are using systems to:
Steal your leads the second they Google “[Your Town] Plumber”
Answer calls 24/7 (while you’re stuck playing phone tag)
Charge a lot more for the same job (just because their website looks legit)
And here’s the brutal truth:
"You’re Not Losing Jobs Because You’re Bad at Your Trade… You’re Losing Because Bigger Companies (and Smarter Small Guys)
Are Out-Teching You."
(And How to Fix Them in 30 Days or Less)
Most plumbing/HVAC websites:
Look like they were built in 2007
Load slower than a clogged drain
Don’t convert visitors into calls (because they’re designed for designers, not customers)
Our Fix: Your new AI-powered Website (MegaSite) automatically:
Takes calls while you’re on jobs (no more missed leads)...and lets you know right away
Helps you show up # 1 on Google for “[Your Town] Emergency Plumber”
Books appoimtents, reminds you and your clients also...without you lifting a finger
AI isn’t “the future”... it’s here now, and small teams are using it to:
Auto-respond to texts/emails in 30 seconds (no more ghosted leads)
Send follow-ups while you’re elbows-deep in a water heater
Generate 5-star reviews without begging customers
Our Fix: We install your AI “24/7 Call Center” (no tech skills needed).
Don’t upsell (e.g., “Your sewer line is old—want a warranty?”)
Don’t ask for referrals (even though happy customers would gladly send them)
Don’t collect reviews (right now, Google ranks you 'below' your competitors)
Our Fix: We give you plug-and-play tools to:
Add the potential for a more profit on each job with 1 simple question
Turn 1 customer into more referrals (automatically)
Flood your Google with 5-star reviews (without awkward asks)
(No Tech Skills Needed—We Do 100% of the Work)
Step 1: Your “MegaSystem” Launch
We build your AI-powered website (mobile-friendly, fast, and designed to convert visitors into calls)
Optimize it for “near me” searches (so you show up when it matters)
Add 24/7 booking (so you never miss a lead again)
Step 2: Your AI Lead Machine
Install auto-responders (so leads get instant replies, even at midnight)
Set up review & referral automation (so happy customers market for you)
Your contact database- never loss contact with an old lead again
Step 3: Your Growth Blueprint
JV & Power Partner Blueprint - creating non competing alliances to help you grow
Owner’s Growth Briefing - ideas and strategies to keep control while growing
Systems That Scale - that let you grow without burning out — or hiring a dozen people
Most “web guys & gals” charge $499 or more for a Wix Site. Bigger players charge at least $3,000+ for a brochure site plus, sometimes, huge monthly fees … and it's lucky to even get you a lead.
Our MegaSystem costs less than what you would make off 1-2 jobs (and could pay for itself in days).
$0
0% improvement
We only work with serious plumbing/HVAC teams who:
Are sick of losing jobs to competitors
Want to work smarter, not harder
Are ready to grow (not just tread water)
If that’s you, let’s talk.
If not? Close this page… and keep doing what you’re doing.
(But don’t complain when your competitor starts booking jobs at 3 AM while you sleep.)ducimus cupiditate similique quisquam et deserunt, recusandae. here
Try it - Call the Number
Call Jerry like a customer would.
He’ll pick up immediately ... even at 2am or on a Sunday.
Jerry Takes Your Call.
He’ll ask a few simple questions and will show you exaclty how you can gain more leads in less than 2 minutes
You Get Info Instantly
You'll get a text with info instantly, name, issue and callback number... and its work's 24/7
We understand the concerns you may have here are a few answers.
Sites go live within a couple days once we have your details. Your system is pre-built and ready to launch — we just customize it to your branding, town and services.
This will start to generate results quickly, assuming you have a current marketing strategy in place.
SEO results start showing, more significantly, within 3-6 months.
Also, once your Google Business Profile becomes more established, you start using the system and building reviews alongside launching the site, you will see immediate boosts in rankings from establishing a solid foundation
Nope. If you can text and take a call, you’re good. Everything is automated and mobile-friendly. You’ll get alerts, calls, and updates right on your phone. There is training for 8 weeks if you want to dig into the more advanced stuff (highly recommended) but its setup to be simple to operate. Kinda like sending an email.
Onboarding begins when your payment is recieved as soon as we can book a time. We will have weekly calls for 8 weeks for training on the systems we are installing. Don't worry, you will be able to run 90% of this from an app we give you on your phone. Super simple and so powerful! After the 8 weeks we will determine a schedule for ongoing support and growth strategie sessions. This is NOT about a website, its about growing your business.
ITs depends on the plan you select, essentailly you get:
A 20+ page, SEO-optimized plumbing website (This is a special one time price, it is going up)
✔️ AI call-answering setup (Kim)
✔️ Google + Facebook integration
✔️ Automated reviews & follow-up system
✔️ Lead tracking dashboard
✔️ Full onboarding + support
No contracts. Cancel anytime.And actually more.
That’s fine. We can add a piece of code to your existing site to take advantage of the AI. Or, we can either replace it or run this alongside it as a lead engine. Frankly, Issues may arrise with your existing provider as they are sometimes reluctant to help. Book a call and we can discuss.
You will if we launch properly and connect your Google/Facebook. Plus, there are other systems we will be putting in place to help your business. Here's the truth, the tech part is 95% done, there are simple strategies you have to enact yourself as any business owner needs to that wants to grow
Yes. These sites are hyper-local built the way Google wants in your area. Even in towns with low competition, showing up #1 makes a massive difference.
This isn’t a “website” , it’s a job-closing system. Built for plumbers. With AI, SEO, reviews, and lead follow-up baked in. Most DIY or cheap sites don’t do any of that.
Why I’m Doing This — And Why I Don’t Want “Clients”
Back in 2008, I started a company — spent over $100,000 trying to make it work. I did everything “right”: talked to advisors, hired agencies, listened to the so-called pros.
And they all took my money and delivered nothing.
So I learned to code. Built my own damn website. Got it to 5,000–8,000 visitors a month and a hell of a lot of leads every month.
Not because I was some genius — but because I refused to lose again.
Since then, I’ve spent over a decade in the trenches learning what actually grows a business: strategy, marketing, automation, and now AI.
I’m not a slick agency guy. I’m not here for clients.
I want five partners I could grab a beer with. Guys who are real. Guys who’ve struggled too. Guys who are sick of watching bigger companies steal their calls and jobs just because they have a better damn website.
That’s what this Founding Partner launch is about.
We build your AI-powered MegaSite. We launch the system. We go to war together - to win leads, calls and your revenue growth.
And yeah — there might be bumps.
That’s why you’re getting more than anyone ever will after you.
You get me, the full system, and a real shot at adding $100K+ to your bottom line over the next year.
And if we fall short? I work for free until we get you there.
Because I’ve lost before. And I won’t let my partners lose.
Peter Rollings
Founder, M5S Media & The MegaSystem
$197/month
Kim-AI Call Catcher™ Fully Setup
Mia- Chat AI Installed On Your Site
24/7 call handling and transfer
Leads texted direct to your phone
And a Heck of a lot More...
No contracts - cancel anytime
30 Day 100% Money Back Guarantee
Best Deal: Annual Plan
$1,997/year
Everything in Monthly Plus...
Priority Support & Personal Walkthrough
One Flat Rate & Locked in Pricing
Early Access to Future Upgrades
And a Heck of a Lot More...
This is a One Year Contract-
30 Day 100% Money Back Guarantee
Special Offer
Full AI System Setup- Includes Kim (Call Catcher™) + Mia (Site Chat) — installed, customized & live 24/7 Call Handling - Plugs into YOUR WEBSITE
Kim answers missed calls - qualifies leads, and sends them directly to your phone.
Text & Email Alerts- You get leads by text, email, and inside your dashboard in real time.
Mobile App- Entire system is connected so you can run your entire business from your cell phone
Priority Onboarding - We fast-track your setup and walk you through each step personally.
No Monthly Fees - One flat payment locks in your first year — save over $1,500 compared to regular pricing. (* AI Charges are Extra)
Exclusive Input- You help shape the system. Your feedback - better tools, built for you.
Future Discounts + Early Features- Founders get first dibs on all upgrades, features, and partner offers.
🚨Founders Agree to These 3 Conditions:
Use the System Actively - Let us know if anything breaks or feels off so we can improve it
Provide Honest Feedback - Share your experience so we can keep making this better for you and others.
Be Willing to Share a Testimonial - (if you get results) — written, video, or just a quote we can use.
10X - Guarantee
If you don’t believe this system can earn you at least 10X your investment over the next year,
just let me know within 30 days — and I’ll give you 100% of your money back. No questions asked.
All I ask is that you actually show up for the short trainings and use the system.
That’s it. You show up. No fine print. No BS. Just results.
$297/m
Kim-AI Call Catcher™ Fully Setup
Mia- AI Installed On Your Website
24/7 call handling and transfer
Leads texted direct to your phone
And a Heck of a lot More...
$2997/year
Everything in Monthly Plus...
Priority Support & Walkthrough
One Flat Rate & Locked in Pricing
Early Access to Future Upgrades
And a Heck of a Lot More...
$3997/year
Everything in Annual Plan
Template Website & Hosting
Mobile Optimized
Custom Branding With Your Logo
Turnkey AI-Ready and Running
Peter Rollings Consulting